The Blue Hive | Ads: Ford Mondeo


mustard berlin have produced and directed a four film shoot for the agency ‘The Blue Hive’ for their client Ford of Europe.

Shot on location at several places around central london. The four humorous spots all revolve around the idea of a spectator to a dramatic moment, shot as a POV,  who is then distracted from the decisive moment by being something even more eye catching. The four spots: Heist, Golf, Hurricane and Girlfriend all explore the theme of distraction. The ads will go live at the end of January 2015.

Please come back soon as the images go live soon.


Client: Ford

Agency: The Blue Hive

Creative Director: Rich Last

Art Director: Dominik Binegger

Agency Producer: Alannah Brown


Production Company: mustard-berlin

Director: Martin Bennett

Producer: Keiko Nagai

Location Manager: Taylan Rutherford

1st AD: Mark Dean

FX: MTFX (Rain & Wind)

Action Vehicles: Action 99 (Police cars and motorbikes)

Lighting & Camera: Take 2

Talent: Jonathan Rhodes (Reporter)

Talent: Simone Schmidt (Reporter & Girlfriend)

Talent: Sy Thomas (Robber 1)

Talent: Nick Rizzini (Robber 2)

Talent: Stuart Angell (Robber 3)


Camera: Shot in 5K on the RED Epic Dragon
Lens: 45 – 120mm Angenieux Optimo T2.8
Lighting: 18K Arri MSR  & Arri M40 /25’s
Generator: 40KW Land Rover generator

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