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martin| 18 Sep 2013| 0 comments

 

Ford

mustard berlin have produced a photo shoot with photographer Graham Thorp for a new Ford Transit Connect, for the agency The Blue Hive  (CD Richard Last / AD Jesper Varlen / Copy John Kelley)

The shoot took place at Park Royal Studio’s, London. Graham was assisted by the wonderful Chris Rands and Natasha Lees who helped create complex lighting setups under Grahams direction. Using a combination of direct and reflected lighting to create realistic daylight and night time moods within the studio environment.

Working with the Blue Hive team again was a real pleasure. Their professionalism, motivation and sense of humour made the shoot a lot of fun and very productive.

Please check back on our blog soon for when the images go live.

 

Client: Ford

Agency: The Blue Hive

Creative Direction: Richard Last / Jesper Varlen / John Kelley

Agency Producer: Carley Jackson

Production Company: mustard-berlin

Producer: Martin Bennett

Photographer: Graham Thorp

martin| 30 Sep 2010| 0 comments

Ford Transit DM

mustard-berlin is producing and directing another project for Wunderman & The Blue Hive team with (AD Peter Hvid) & Ford. The shoot took place over at Park Royal Studios in North London. The project is a set of stills for internet and print featuring the Ford Transit. The campaign tag line is “We put more in”. Once again were shooting with automotive photographer Graham Thorp. It was a one day studio shoot  lighting with a mixture of flash and tungsten. Flash was used for the models and tungsten for lighting the vehicle itself. Graham shot on the Canon D1s mkII.

A top shot of the vehicle was technically challenging. To avoid distortion the Transit was photographed it in 3 parts. After all the car exposure were complete we moved onto to the people shots and re-lit the set with flash.

As one of the  hero shots from the campaign is being shot as lots of separate elements they will be composited in post-production by the very talented Jeff Brown at FTP Creative in Toronto. Additionally some of these elements were shot as a stop motion sequence so the that they could be animated for an online version of the image.

We’ll upload the final photography in the near future so check our media gallery in the coming weeks.

UPDATE – [Click to View]