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martin| 26 May 2011| 0 comments

mustard-berlin (Martin Bennett) have produced and directed elements for a new Ford Fiesta campaign for the agency Blue Hive, London (CD Richard Last / AD Nick Hearne / PM Yvette Colgrave)

Using the location skills of location scout/ location manager Ted Ladlow, we secured some prime London locations where we filmed the Fiesta in a modern urban environment. Shooting with Graham Thorp and DP Simon Kennedy to capture the Fiesta at different styles while trying to contain the inquisitive public in a busy London street.

We also shot at Park Royal Studio’s, London for the studio elements. DP’ed by Dave Tree and stills by Graham Thorp, assisted by the wonderful Chris Rands.

Please check this space for when the images go live.

Client: Ford

Agency: Blue Hive

Creative Direction: Richard Last / Nick Hearne

Agency Producer: Yvette Colegrave

Production Company: mustard-berlin

Director: Martin Bennett

DP: Dave Tree / Simon Kennedy

Photographer: Graham Thorp

martin| 30 Sep 2010| 0 comments

Ford Transit DM

mustard-berlin is producing and directing another project for Wunderman & The Blue Hive team with (AD Peter Hvid) & Ford. The shoot took place over at Park Royal Studios in North London. The project is a set of stills for internet and print featuring the Ford Transit. The campaign tag line is “We put more in”. Once again were shooting with automotive photographer Graham Thorp. It was a one day studio shoot  lighting with a mixture of flash and tungsten. Flash was used for the models and tungsten for lighting the vehicle itself. Graham shot on the Canon D1s mkII.

A top shot of the vehicle was technically challenging. To avoid distortion the Transit was photographed it in 3 parts. After all the car exposure were complete we moved onto to the people shots and re-lit the set with flash.

As one of the  hero shots from the campaign is being shot as lots of separate elements they will be composited in post-production by the very talented Jeff Brown at FTP Creative in Toronto. Additionally some of these elements were shot as a stop motion sequence so the that they could be animated for an online version of the image.

We’ll upload the final photography in the near future so check our media gallery in the coming weeks.

UPDATE – [Click to View]