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martin| 10 Dec 2014| 0 comments

Ford-Logo

mustard berlin have produced and directed a four film shoot for the agency ‘The Blue Hive’ for their client Ford of Europe.

Shot on location at several places around central london. The four humorous spots all revolve around the idea of a spectator to a dramatic moment, shot as a POV,  who is then distracted from the decisive moment by being something even more eye catching. The four spots: Heist, Golf, Hurricane and Girlfriend all explore the theme of distraction. The ads will go live at the end of January 2015.

Please come back soon as the images go live soon.

 

Client: Ford

Agency: The Blue Hive

Creative Director: Rich Last

Art Director: Dominik Binegger

Agency Producer: Alannah Brown

 

Production Company: mustard-berlin

Director: Martin Bennett

Producer: Keiko Nagai

Location Manager: Taylan Rutherford

1st AD: Mark Dean

FX: MTFX (Rain & Wind)

Action Vehicles: Action 99 (Police cars and motorbikes)

Lighting & Camera: Take 2

Talent: Jonathan Rhodes (Reporter)

Talent: Simone Schmidt (Reporter & Girlfriend)

Talent: Sy Thomas (Robber 1)

Talent: Nick Rizzini (Robber 2)

Talent: Stuart Angell (Robber 3)

 

Technical:
Camera: Shot in 5K on the RED Epic Dragon
Lens: 45 – 120mm Angenieux Optimo T2.8
Lighting: 18K Arri MSR  & Arri M40 /25’s
Generator: 40KW Land Rover generator

martin| 20 Aug 2014| 0 comments

 

Ford-Logo

mustard berlin (martin bennett) just produced a photo shoot with photographer Graham Thorp for the agency ‘The Blue Hive’  (ACD Camilla Herberstein )

The shoot took place at Park Royal Studio’s, in London with the print team from Blue Hive. Shooting close-up shots of hands and test tubes we recreated the lighting situation and sky colour to allow the close-up photography to be to seamlessly dropped into an existing location shot of a Ford Transit Courier. Getting the position and the lighting spot on was critical in making the final shot convincing. The final images will be part of an print and DM ad for the new Ford Transit Courier.

Please check back on our blog soon for when the images go live.

 

Client: Ford

Agency: The Blue Hive

Creative Direction: Camilla Herberstein (ACD)

Agency Producer: Debbie Snowling

Senior Account Director: Charlie Allen

Production Company: mustard-berlin

Producer: Martin Bennett

Photographer: Graham Thorp

martin| 12 Aug 2014| 0 comments

 

Ford-Logo

mustard berlin have produced a photo shoot with photographer Graham Thorp for the agency ‘The Blue Hive’  (CD Richard Last )

The shoot at Park Royal Studio’s in London was for the digital team at Blue Hive. Shooting with high speed equipment, both camera and Broncolor lighting. We constructed sets and lighting rigs to capture various items falling and smashing when they hit the suspended stone flooring. These animated and filmed sequences will form part of an online campaign for the new Ford Mondeo.

Working with the team from Blue Hive was as usual very productive and lots of fun. Please check back on our blog soon for when the images go live.

 

Client: Ford

Agency: The Blue Hive

Creative Direction: Richard Last

Agency Producer: Carley Jackson

Production Company: mustard-berlin

Producer: Martin Bennett

Photographer: Graham Thorp

martin| 18 Mar 2014| 0 comments

 

Ford

mustard berlin (martin bennett) just produced a combined film and photo shoot with photographer Graham Thorp for the agency ‘The Blue Hive’  (CD Rich Last )

The shoot took place at Park Royal Studio’s, in London and on location in the Wiltshire countryside. The studio shoot comprised of filming and photographing stunt kite flyers and scuba divers for a digital campaign for the new Ford Tourneo. Our giant squid kites were filmed on location on a very windy and sunny hill in wiltshire. A fantastic day was had by all even the wind burn couldn’t dampen our spirits! Flying six different kites we were able to capture a variety of movements and angles of kites to match the kite flyers we had previously photographed back in the studio. The second part of our studio shoot was filing scuba divers fully kitted out and ready to take the plunge. Shooting a combination of film and fast sequence stills photography allowed us to animate the models into interesting low kb sequences for online use.

Please check back on our blog soon for when the images go live.

 

Client: Ford

Agency: The Blue Hive

Creative Direction: Rich Last (CD)

Agency Producer: Carley Jackson

Senior Account Director: Charlie Allen

Production Company: mustard-berlin

Director / Producer: Martin Bennett

Photographer: Graham Thorp

martin| 11 Nov 2013| 0 comments

 

Ford

mustard berlin have produced another photo shoot with photographer Graham Thorp for the agency ‘The Blue Hive’  (CD Richard Last / AD Jesper Varlen / Copy John Kelley)

The shoot for the new Ford Tranist took place at Park Royal Studio’s number 3 in  London. Graham was assisted by Chris Rands and Natasha Lees.

Working with the team from Blue Hive was once again a pleasure. Please check back on our blog soon for when the images go live.

 

Client: Ford

Agency: The Blue Hive

Creative Direction: Richard Last / Jesper Varlen / John Kelley

Agency Producer: Carley Jackson

Production Company: mustard-berlin

Producer: Martin Bennett

Photographer: Graham Thorp