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martin| 30 Sep 2010| 0 comments

Ford Transit DM

mustard-berlin is producing and directing another project for Wunderman & The Blue Hive team with (AD Peter Hvid) & Ford. The shoot took place over at Park Royal Studios in North London. The project is a set of stills for internet and print featuring the Ford Transit. The campaign tag line is “We put more in”. Once again were shooting with automotive photographer Graham Thorp. It was a one day studio shoot  lighting with a mixture of flash and tungsten. Flash was used for the models and tungsten for lighting the vehicle itself. Graham shot on the Canon D1s mkII.

A top shot of the vehicle was technically challenging. To avoid distortion the Transit was photographed it in 3 parts. After all the car exposure were complete we moved onto to the people shots and re-lit the set with flash.

As one of the  hero shots from the campaign is being shot as lots of separate elements they will be composited in post-production by the very talented Jeff Brown at FTP Creative in Toronto. Additionally some of these elements were shot as a stop motion sequence so the that they could be animated for an online version of the image.

We’ll upload the final photography in the near future so check our media gallery in the coming weeks.

UPDATE – [Click to View]

martin| 08 Sep 2010| 0 comments

This is NOW

The Fiesta Facebook Hack version of the New Fiesta commercial is now on line. You can see a preview of how the film looks by clicking here. Or Click here to create your own version of the film on facebook. You can also see a demo on the Blue Hive website.

martin| 14 Apr 2010| 0 comments

This is NOW

mustard-berlin are in the post-production phase of producing and directing a commercial for Wunderman & Ford. (CD Richard Last, AD Nick Hearne, CW Simon Kirkham)

We filmed on location in Brighton, at the Royal Pavilion and down on the sea front by the newly renovated Bandstand. We then relocated to the beautiful beach at West Wittering for a final shot at sunset. We had a great crew onboard for this project, were blessed with perfect shooting conditions and light so were totally over the moon as the footage is looking amazing!

The lighting setups were different at each location but Dave Tree, our DP used a mixture of daylight, Arri 2.5k MSR’s, bounce boards and black flags at each location. We filmed using the Canon 5D mkII at 25fps for beautiful HD images. For the final shot at West Wittering we utilised a Jimmy Jib from Joe MacNally operated superbly by Arun Taylor.

We’ll upload the final film in the near future so check our media gallery in the coming weeks.

UPDATE:

The Fiesta Facebook Hack version of the commercial is now on line. Click here to check it out.

martin| 25 Mar 2010| 0 comments

Ford Galaxy - First Class Travel

mustard-berlin is producing and directing another project for Wunderman & Ford over at Park Royal Studios in North London. The project is a stills campaign for internet and print featuring the new Ford Galaxy. The campaign tag line is “First Class Travel”. Were shooting in collaboration with car photographer Graham Thorp. It’s a 3 day studio shoot and we will be lighting with a  mixture of flash and tungsten. Shooting on the Canon D1s mkII.

The hero shots from the campaign are being shot as lots of separate elements that will be brought together in post-production by Kai at The Operators.

We’ll upload the final photography in the near future so check our media gallery in the coming weeks.

UPDATE: The photos from the Galaxy shoot are now online. You can view them online on the Ford UK site or here as a slideshow.

martin| 21 Feb 2010| 0 comments

mustard-berlin is working on another project for Wunderman & Ford. On friday (19th of Feb) we were filming over at Park Royal Studios in North London. The setup involved suspending 2 kids, Henry and Elizabeth from Scallywags, off the floor. We worked with a wire rig to get them raised up and to create a floating, bobbing look and feel. The final film will show them floating in a white space held aloft by 2 helium balloons. Which will be added in post by the clever people at UNIT.

The lighting setup was a mixture of Briese (100 focus HMI), Arri 1.2k MSR and tungsten. We filmed with a 2 camera setup using the Canon 5D mkII at 30fps and the Canon 7D for 50fps.

We’ll upload the final film in the near future so check our media gallery in the coming weeks.

UPDATE: The Balloonist film is now online and can be viewed here.