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martin| 26 May 2011| 0 comments

mustard-berlin (Martin Bennett) have produced and directed elements for a new Ford Fiesta campaign for the agency Blue Hive, London (CD Richard Last / AD Nick Hearne / PM Yvette Colgrave)

Using the location skills of location scout/ location manager Ted Ladlow, we secured some prime London locations where we filmed the Fiesta in a modern urban environment. Shooting with Graham Thorp and DP Simon Kennedy to capture the Fiesta at different styles while trying to contain the inquisitive public in a busy London street.

We also shot at Park Royal Studio’s, London for the studio elements. DP’ed by Dave Tree and stills by Graham Thorp, assisted by the wonderful Chris Rands.

Please check this space for when the images go live.

Client: Ford

Agency: Blue Hive

Creative Direction: Richard Last / Nick Hearne

Agency Producer: Yvette Colegrave

Production Company: mustard-berlin

Director: Martin Bennett

DP: Dave Tree / Simon Kennedy

Photographer: Graham Thorp

martin| 29 Mar 2011| 0 comments

Martin Bennett just produced and directed a film project for Ford with agency The Blue Hive (AD Nick Hearne). The film shows of the new re-designed Ford Transit.

We shot the film over 5 days in and around London, Ramsgate and the wonderful Pinewood studios. This film tells the story of lighting engineer ‘Dave’ and his latest big project.  The film was shot on RED One MX and also on the Canon 5D MKII. In some instance we shot with a three 5D MKII cameras. The lenses were all Canon L series primes. 24mm, 35mm, 50mm, 85mm. The DOP was Dave Tree, with Simon Kennedy operating as 2nd unit and 1st unit assistant. Movement was brought to the piece by use of a Kessler cineslider and our superb Camera car  / Scorpion Crane team. Our Jimmy Jib material was superbly shot by Arun Taylor.

The lighting rig was supplied by Simon Alderman and his great team at Neg Earth Ltd.
The soundtrack was an original composition by Paul Stoney & Joel Cadbury and edited at Redworks, London by Russ Clapham.

Check out the film in the Media Gallery

Read more…

martin| 08 Sep 2010| 0 comments

This is NOW

The Fiesta Facebook Hack version of the New Fiesta commercial is now on line. You can see a preview of how the film looks by clicking here. Or Click here to create your own version of the film on facebook. You can also see a demo on the Blue Hive website.