TATA CURVV

Our first Virtual Production shoot this project was a great opportunity to be creative in a whole new space. Working closely with CGI environment designers to design and create a bespoke environment with four different looks.

We set about designing a 3D contemporary environment of brutalist concrete and neon light to achieve a realistic archetctral setting for the embargoed car to be filmed in.

This landscape was realised in Unreal 4.7 and combined with real practical sets. This was brought together and filmed on the MARS LED Stage in London. Produced in collaboration with RealTime, Quite Brilliant and shot at the MARS LED volume in London. A great team effort to realise this striking abstract launch film.