Honda CR-V Commercial


mustard-berlin were commissioned by AOI Pro (Japan) to produce a TV commercial for Honda (Japan) for the new 2015 CR-V. The spot was directed by Martin Bennett. Working with the Japanese agency Dentsu and Japanese production company AOI Pro with the invaluable help of Clip Pictures in LA (Hiroki Shirota). Shot on location along the Californian coast near Jalama beach and at several locations in Santa Barbara, California. Again working with Performance Filmworks superb Edge system we were able to create beautiful driving sequences for the TVC. The camera and flight head was operated by  Jean-Babtiste Jay (DOP) assisted by 1st AC Romain Wilhelm. The commercial goes live in early 2015.

Client: Honda (Japan)
Agency: Dentsu
Production Company: AOI Pro (Japan)
Production: mustard-berlin
Local Production: Clip Pictures (Los Angeles) – Hiroki Shirota

Director: Martin Bennett
DOP: Jean-Baptist Jay
1st AC: Romain Wilhelm
1st AD: Kennedy Taylor
Locations Manager: Geoff Juckes

Precision Driver: Samuel Hubinette
Camera Car: Performance Filmworks (Edge System)
Edge Driver: Steve Hassenpflug
Crane Op: Rob Perin
Vehicle Prep: LA Prep

Technical –
Camera: RED Epic Dragon
Lenses: Zeiss Primes / Angenieux Optimo


Leave a Comment!

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.