mustard-berlin produced another project for Wunderman & The Blue Hive team with (AD Peter Hvid) & Ford. The shoot took place over at Park Royal Studios in North London. The project is a set of stills for internet and print featuring the Ford Transit. The campaign tag line is “We put more in”. Once again were shooting with automotive photographer Graham Thorp. It was a one day studio shoot lighting with a mixture of flash and tungsten. Flash was used for the models and tungsten for lighting the vehicle itself. Graham shot on the Canon D1s mkII.
The top shot of the vehicle was technically challenging. To avoid distortion the Transit was photographed it in 3 parts. After all the car exposure were complete we moved onto to the people shots and re-lit the set with flash. As one of the hero shots from the campaign is being shot as lots of separate elements they will be composited in post-production by the very talented Jeff Brown at FTP Creative in Toronto. Additionally some of these elements were shot as a stop motion sequence so the that they could be animated for an online version of the image.
Produced by mustard-berlin - Photography by Graham Thorp