Bentley Mulsanne Launch Film 2012

Launched at the 82nd Geneva Motor Show the New 2012 Bentley Mulsanne. The Mulliner Driving Specification version of the flagship Bentley Mulsanne offers improved driving dynamics care of enhanced sports suspension, and tuned steering. Yet with the same level of refined luxury one would expect from a Bentley. This is a car that makes the joy of driving its central focus. Whether you are behind the wheel or as a passenger, every journey is an event.

“Drive or Be Driven”… “How you arrive is up to you”

mustard-berlin were commissioned to produce and direct the launch film for the new 2012 Bentley Mulsanne. Filming took place in California shooting at locations in downtown LA, Las Vegas and in desert locations east of Vegas. The combined film and photo shoot was Directed & produced by mustard-berlin (Martin Bennett). Filmed with the Arri Alexa and the Canon 5D MkII.

Client: Bentley Motors, Crewe, UK

Agency: Connect Group
Creative Direction: Dennis Willison
Agency Producer: Melanie Tainty

Production: mustard-berlin
Directed by: Martin Bennett
2nd Unit camera: Martin Bennett

Location Manager: Geoff Juckes
PA: Brandon Zagha

Edge Driver: Donny Bailey
Edge Crane Operator: Mike Barnett
Edge Technician: Carlos “Café” Cibils
Grip: Jon Dwyer

Post Production: UNIT
Editor: Malcolm Crowe
Music Arrangement: by April Song (Paul Stoney & Joel Cadbury)

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