Acura TLX Commercial



mustard-berlin were commissioned by AOI Pro (Japan) to produce a TV commercial for Japanese luxury brand Acura (Honda) for the new 2015 TLX. The spot was directed by Martin Bennett. We filmed on location at the famous Willow Springs International Raceway, California. Working with Performance Filmworks amazing Edge system we were able to create phenomenal dynamic and exciting driving sequences for the TVC. Utilising the considerable experience of the edge team we were able to capture adrenalin boosting driving shots whilst driving the circuit at considerable speed. The camera and flight head was expertly operated by long time collaborator Jean-Babtiste Jay (DOP) and his amazing 1st AC Romain Wilhelm. The commercial goes live in early 2015.

Client: Acura (Japan)
Agency: Dentsu
Production Company: AOI Pro (Japan)
Production: mustard-berlin
Local Production: Clip Pictures (Los Angeles) – Hiroki Shirota

Director: Martin Bennett
DOP: Jean-Baptist Jay
1st AC: Romain Wilhelm
1st AD: Kennedy Taylor
Locations Manager: Geoff Juckes

Precision Driver: Stina Hubinette
Talent: Nida Khurshid

Camera Car: Performance Filmworks (Edge System)
Edge Driver: Steve Hassenpflug
Crane Op: Rob Perin

Vehicle Prep: LA Prep

Technical –
Camera: RED Epic Dragon
Lenses: Zeiss Primes / Angenieux Optimo


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