Acura MDX Commercial



mustard-berlin were commissioned by AOI Pro (Japan) to produce a TV commercial for Japanese luxury brand Acura (Honda) for the new 2015 MDX. The spot was directed by Martin Bennett. Working with the Japanese agency Dentsu and Japanese production company AOI Pro with the invaluable help of Clip Pictures in Los Angeles (Hiroki Shirota). We realised the shoot just outside of LA at San Gabriel Canyon and at locations in Santa Barbara. Again working with Performance Filmworks amazing Edge system we were able to create exciting driving sequences for the TVC. The lifestyle elements were shot at a beautiful private polo ranch in Santa Barbara. The camera and flight head was operated by  Jean-Babtiste Jay (DOP) assisted by the fantastic 1st AC Romain Wilhelm. The commercial goes live in early 2015.

Client: Acura (Japan)
Agency: Dentsu
Production Company: AOI Pro (Japan)
Production: mustard-berlin
Local Production: Clip Pictures (Los Angeles) – Hiroki Shirota

Director: Martin Bennett
DOP: Jean-Baptist Jay
1st AC: Romain Wilhelm
1st AD: Kennedy Taylor
Locations Manager: Geoff Juckes

Precision Driver: Samuel Hubinette & Rick Miller
Talent: Joe Chambrelle
Camera Car: Performance Filmworks (Edge System)
Edge Driver: Donny Bailey
Crane Op: Rob Perin
Vehicle Prep: LA Prep

Technical –
Camera: RED Epic Dragon
Lenses: Zeiss Primes / Angenieux Optimo


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